ERIN CALVIN
RESUME
62
Multidiscplinary creatives ON STAFF.
160m
PRINT WORK SUPPORTED.
12m
CREATIVE REVENUE MANAGED PER YEAR.
8
MARKEtiNG CERTIFICATES.
VICE PRESIDENT. CREATIVE.
MITTERA 2016-today
Built creative ops infrastructure – Monday.com, Ziflow, SOPs – that let revenue double without doubling headcount.
Fostered a team culture around learning and community that increased average tenure from 7 to 9 years.
Set tone, style, and story for clients across print, video, social, and web — guiding Shell Global, Schnucks, Scheels and others to $600k+ in measurable revenue impact.
Diversified client portfolio beyond grocery into retail, marketing, and advocacy — tripling non-grocery project intake.
CREATIVE DIRECTOR.
ALLIED PUBLISHING 2012-2016
Led a team of 8 across 9 healthcare trade publications with a $2.1M budget.
Pioneered a web-first content strategy — YouTube, social, microsites — driving a 15% increase in web traffic and deeper reader loyalty.
Expanded revenue model from print ads into integrated content campaigns spanning video, social, and digital.
CREATIVE DIRECTOR. PRODUCER.
DRIVE DIGITAL MEDIA 2009-2012
Led a global team of 12 producing $5M/yr in creative revenue across video, web, and animation.
Tapped to lead video strategy with zero prior video experience — delivered anyway.
Rescued a failing $250k Microsoft production; relaunched in 90 days, shot across 5 countries, on time and on budget.
Directed Ferrari Challenge, a 10-episode series for SPEED Channel combining live action and 3D animation at $50k/episode.
Drove 2.2M views on Microsoft Channel 9 through a customer testimonial series spanning Visual Studio, Dynamics, and Azure.