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Vice President, Creative   |  Executive Creative Director [2019-2022]  |  Creative Director [2016 – 2019]

Mittera Group, Inc. provides creative solutions to businesses through data analysis, traditional and digital marketing, content marketing and web development. Focuses include audience development, multi-channel campaign strategy, and creative execution including graphic design, photography, videography, and food styling.

• Oversaw implementation of Monday.com as department project management system for all designers, photographers, and videographers. Expanded adoption to accounting as a billing platform and sales as a light CRM platform. Onboarded clients such as Shell, Stericycle and Aldi as a ticketing system for submitting and tracking projects.

• Led company culture efforts post-Covid including birthday committee, quarterly team bonding events, lunch-and-learn series, and community engagement with organizations such as Meals from the Heartland and Animal Rescue League.

• Responsible for delivering $4M in creative revenue which contributes to $160M of Mittera print work. Drive all brand strategy leading a team of 30 to increase customer engagement and sales through the creation of impactful content, in print, online and across social media channels.

• Establish tone, feel and story for all marketing, video development and web content; focusing on consistent messaging while continually educating consumers on each client’s unique value proposition has increased customer engagement and brand loyalty for clients.

• Oversaw the expansion of non-publishing clients, tripling project intake; expansion resulted in an uptick in client acquisition including Shell Global which is projected to deliver an additional $600k in revenue.

• Streamlined brand look, message, voice and story for two clients struggling with brand identity; built an integrated program to combine all marketing efforts; increased awareness and consumer adoption of integrated service offerings. 

• Guided content, strategy and creative direction for custom publications including Simply Schnucks and The Pursuit by Scheels delivering $110k in monthly revenue.

Creative Director

Allied 360 is a leader in healthcare solutions, healthcare business and policy news, research and information. Publishing B2B magazines that span the healthcare gamut; biomeds, clinical labs, audiology, imaging & IT, orthodontics, plastic surgery, physical therapy, rehab, respiratory and sleep industries. Allied 360 supports clients through cutting edge content including video, websites, e-newsletters and print.

• Managed a team of 8 graphic designers, editors and ad coordinators responsible for production of 9 trade publications.

• Created a “web first” brand strategy for each publication; drove brand engagement through YouTube, social media and micro-sites resulting in a 15% increase of web traffic and a more dedicated reader base for monthly trade magazines.

• Set strategy and creative direction for 9 trade publications managing a $2.1M budget.

• Worked closely with cross departmental teams to oversee brand development and ensure related revenue growth; built workflow and rate structure to expand sales from print ads into integrated content marketing campaigns which supported video, social media and online content creation.

Creative Director + Producer 

Drive Digital Media offers high definition video production and interactive website development services. Providing scripting and storyboarding, concept design, search marketing, and 3D and 2D animation services.

• Managed a global team of 12 videographers, editors and web developers in producing $5M/yr of creative revenue.

• With no previous video experience was tapped to develop content strategies centered on video elements including pre-roll, television series and full-length documentaries for large clients with high expectations.

• Led video crew which traveled with American Le Mans and Ferrari Challenge teams, delivering 3-5 videos each race weekend and year-end documentary style summaries.

• Successfully launched a previously failing $250k video production for Microsoft in less than 90 days; set and guided the creative direction, production and ultimate launch of a documentary style ad for Microsoft recorded in 5 different countries. Delivered the project on time and within budget.

• Established the creative vision and direction for the 10-episode series, Ferrari Challenge, which aired on SPEED Channel; combined 3D animation and live action to create each $50k episode.

• Led the digital creative strategy for a series of customer testimonial videos on Microsoft’s Channel 9, showcasing Visual Studio, Dynamics and Azure resulting in 2.2M views.